So, The work I did with GB on Grouper.com which is now known as Crackle has gone live. Strangely enough, Buddy and I also worked on a pitch for the Crackle identity intro animation as a separate job, which I might post here if I can show it to y'alls...Some cool styleframes for the brand. We had a wicked cool Katamari Damci type concept but no one went for it. Guess everyone has done Katamari. Sony owns Crackle and their deali-o is to provide inroads to all of Sony's traditional media empire for web based peoples/ film students/ etc. Will this branding and positioning differentiate this video sharing site from the other one billion video sharing sites out there right now? I have absolutely no idea. Maybe they should have called it Crckl, cause all web 2.0 sites come from the future, where they have no vowels.

Tags: Design, After Effects

So we just finished some graphic/post production spot for this PSA. I worked with Buddy Giguerre (Maya Generalist), Bill Philbin (director), and Zachary Greenbaum (producer), to help bring this story to life. One nice thing about creating video game type graphics is that you can have your render times relatively low with no anti-aliasing or GI and such and stock models from turbosquid are actually preferrable!

I like doing this kind of effects work. It's a lot less about graphics and more about the puzzle of achieving believable composites. It's wierd though. I feel like the whole motion graphics industry is moving towards the effects pipeline model with specialists doing individual jobs. I mean, Psyop is basically a VFX house. The problem with the FX model though for us lowly mographers or freelancers is that it's freaking expensive, so your clients have to be paying big bucks!

Check out the final project on William's Page (top video)

Tags: Professional, After Effects

Tags: Personal