So, The work I did with GB on Grouper.com which is now known as Crackle has gone live. Strangely enough, Buddy and I also worked on a pitch for the Crackle identity intro animation as a separate job, which I might post here if I can show it to y'alls...Some cool styleframes for the brand. We had a wicked cool Katamari Damci type concept but no one went for it. Guess everyone has done Katamari. Sony owns Crackle and their deali-o is to provide inroads to all of Sony's traditional media empire for web based peoples/ film students/ etc. Will this branding and positioning differentiate this video sharing site from the other one billion video sharing sites out there right now? I have absolutely no idea. Maybe they should have called it Crckl, cause all web 2.0 sites come from the future, where they have no vowels.

Tags: Design, After Effects