AAU “unplugged” Michael Langan
The most excellent Michael Langan will be giving a talk in a nice pro auditorium for our next talk in the speaker series. Mikey’s a friend of mine and his work is fun, weird, and artsy all at once. If you are in San Francisco, come by!
AAU School of Web Design + New Media, School of Animation & Visual Effects, and the School of Advertising present:
Integrating Ideas into Message
Michael Langan, Director at Mekanism
Tuesday, November 13
7 – 8:30 p.m.
Auditorium, 79 New Montgomery
View the live stream: https://live4.academyart.edu/michael-langan/
Great experimental techniques and stories are necessarily original, and when applied to advertising, can illicit a desirable audience reaction for a client: “cool,” “wow,” “LOL,” “weird,” or some combination of the four. The risk typically involved with experimentation can be managed by creating motion tests, effectively proving the concept or technique before production begins. By harnessing the best qualities of experimental film and elegantly integrating the ideas and techniques into a brand message, we can create powerful advertising work which resonates with viewers.
Following the festival and Internet success of his RISD graduation film, Doxology, Michael was contacted by a production company in Barcelona to adapt a scene from the film for a Skoda car commercial. Since then, he’s been creating commercials with an experimental bent for clients such as Nike, Samsung, and Art.com, while continuing to develop a body of independent short films.
mekanism.com
langanfilms.com
for more info, contact:
GMar@academyart.edu
aaunewmedia.com
aauadv.com
animationschooldaily.com