Welcome to movecraft, my little slice of motion graphics heaven on the internet.
Youtube Advertise Goes live
The work I did for Youtube through Cobra Creative has gone live... This is a promotional campaign showcasing YouTube’s dominance of the eyeballs of the peoples of the internets and how it can be utilized for ad campaigns. I worked on most all of the c4d on these projects- The design was all done at Cobra and motion designer Jake Hawley also worked on 3d + composite.
I’m particularly happy with the way the “Media Ball” section came out on the Audience targeting section - basically a bunch of clones being pushed around by effectors in Cinema. I feel as though the communication is particularly visual and clear here; the customer can physically see how their concept or campaign gets filtered and specified in a pretty visual way. I think a lot of internet concepts are hard to distill to some sort of visual, we usually end up designing a globe for “international and global”, usually with lines crisscrossing the face to show “IT”, and a giant “icon cloud” to show a breadth of skill, products, and services or divisions. Are there better ways to visualize these common themes?
