Typographic Design: Form and Communication, 2nd EditionRob Carter, Philip B. Meggs, Ben Day  
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Typographic Design: Form and Communication Second Edition Rob Carter Ben Day Philip Meggs The best-selling Typographic Design: Form and Communication filled an important need by providing designers and students with a comprehensive overview of all aspects of designing with type. It was selected for the prestigious American Institute of Graphic Arts Book Show. Now, this newly expanded edition is revised and updated to address the latest developments in electronic page design, digital type, and the revolutionary creative possibilities unleashed by these important advances. This second edition covers all aspects of designing with type, including basic terms, classification, and an extensively revised section on visual organization and typographic space. Electronic page design, also called desktop publishing, has been added to the chapter on technology. The widely acclaimed chapter on legibility has new material about legibility and the computer. Nearly 550 photographs and line images provide readers with a keen understanding of typeface usage and clarify typographic fundamentals. Theoretical and structural problem-solving approaches by design educators across America reveal underlying concepts about typographic form and message. Case studies by leading professionals provide insight into the typographic design process. Type specimens representing major categories enable readers to study typographic classification and form subtlety. Four pictorial timelines show the evolution of typography and writing within the context of world events, architectural developments, and art history. These chronologies range from the origins of writing over 5,000 years ago to the latest typesetting technology. They take readers on a fascinating journey through the invention of movable type, explosion of new typographic forms during the industrial revolution, aesthetic concerns of modernism, and functional and expressive communications in the post-industrial world. Typographic Design: Form and Communication, Second Edition, remains the most comprehensive reference available on the use of type. It will continue to be the text of choice for typography courses, as well as an essential reference for professional designers.

0471284300
TypeSense: Making Sense of Type on the ComputerSusan G. Wheeler, Gary S. Wheeler  
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For undergraduate courses in Typography, Typographic Design, Publication Design, and Desktop Publishing in design curricula. Treating typography as a respected artform and a serious design area worthy of study, this comprehensive text covers typographic history, typesetting, and typographic design all in one book. Rich with examples, it keys in on four major areas of typography usage-on a page, in a paragraph, in a sentence, and as a design element-and helps students make sense of type on the computer and create professional-quality typographic designs that most effectively facilitate a reader's "connection" with the printed word. Written by authors who understand what today's designer needs to be a success, it is a uniquely substantial text and an indispensable reference source rolled into one-painting a colorful backdrop for the discipline with discussions on the intriguing men and women who established the foundation of typography for today's type artists; giving students step-by-step design process insight applied to actual examples; and stressing communication as the fundamental goal of typography throughout.

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Lettering & Type: Creating Letters and Designing TypefacesBruce Willen, Nolen Strals  
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No component of graphic design has attracted as much interest or inspired as much innovation in recent years as lettering and type. These fundamentals of design, once the exclusive domain of professional typographers, have become an essential starting point for anyone looking for a fresh way to communicate. Practical information about creating letters and type often amounts to a series of guidelines for executing a particular process, font program, or style. But what makes lettering and type endlessly fascinating is the flexibility to interpret and sometimes even break these rules. Lettering & Type is a smart-but- not-dense guide to creating and bending letters to one's will. More than just another pretty survey, it is a powerful how-to book full of relevant theory, history, explanatory diagrams, and exercises. While other type design books get hung up on the technical and technological issues of type design and lettering, Lettering & Type features the context and creativity that shape letters and make them interesting.

Authors and designers Bruce Willen and Nolen Strals examine classic design examples as well as exciting contemporary lettering of all stripes—from editorial illustrations to concert posters to radical conceptual alphabets. Lettering & Type is ideal for anyone looking to move beyond existing typography and fonts to create, explore, and use original or customized letterforms. This latest addition to our best-selling Design Briefs seriesfeatures a foreword by Ellen Lupton and hundreds of images and examples of work by historical and contemporary designers, artists, and illustrators, including Marian Bantjes, Stefan Sagmeister, Matthew Carter, Christoph Niemann, Steve Powers (ESPO), House Industries, Christian Schwartz, Margaret Kilgallen, James Victore, Abbott Miller, Sibylle Hagmann, Ed Fella, and many more. Throughout the book interviews with type designers, artists, and graphic designers provide real-world perspective from contemporary practitioners.

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Graphic Design for Nondesigners: Essential Knowledge, Tips, and Tricks, Plus 20 Step-by-Step Projects for the Design NoviceTony Seddon, Jane Waterhouse  
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Not a graphic designer? Not a problem! Whether the project's a birthday card, a poster, or a flier, Graphic Design for Nondesigners is here to help. Twenty step-by-step projects for designing everything from Web sites to business cards to T-shirts are accompanied by a clear and concise initiation into the basic principles of graphic design—including the effective use of space, color, and type—presented in a way that's easy for anyone to start applying right away. Armed with this essential primer, nondesigners will have everything they need to go forth and create effective design with polish, panache, and grace.

0811868311
Graphic Design ThinkingEllen Lupton, Jennifer Cole Phillips  
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Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and viable solutions. In the style with which author Ellen has come to been known hands-on, up-close approach to instructional design writing brainstorming techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. Creative research methods include focus groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Also included are discussions with leading professionals, including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abott Miller, Christoph Niemann, Paula Scher, and Martin Venezky, about how they get ideas and what they do when the well runs dry. The book is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges.

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Graphic Design: The New BasicsEllen Lupton  
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How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems.

Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of design—from a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart, inspiring introduction to graphic design and destined to become the standard reference work in design education.

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Typeface: Classic Typography for Contemporary DesignTamye Riggs  
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If there is one experience that any graphic designer can relate to, it's the quest for the perfect typeface. The right typeface communicates the visual essence of the content while enhancing the impact of the overall design. The dozens of type samplers available are often more confusing than helpful, offering hundreds of choices but little guidance. Typeface: Classic Typography for Contemporary Design is a unique sourcebook featuring sixty classic typefaces that continue to resonate with today's most influential graphic designers. The book is organized using typographic classifications such as sans serif, serif, display, script, and dingbats. Each typeface is presented in detail, including its origin, main characteristics, and uses. The main character set of each type specimen is accompanied by typesheet style examples including technical specifications and non-Latin characters.

In addition, Typeface includes a unique feature certain to delight designers: a choice of similar typefaces is given for each font, so that alternatives can be easily compared, taking the stress out of tracking down typefaces. Characteristics such as vertically stressed oblique serifs or abrupt contrasts are highlighted and easily cross-referenced, allowing designers to make educated type choices without having to trawl through the seemingly endless pages of type vendor libraries. Accompanying the main character sets and typesheets are examples of the typefaces in use. Leading practitioners such as Pentagram, karlssonwilker inc., and Why Not Associates provide a working context for each typeface, making Typeface both a fully functional sourcebook and an inspirational showcase of international typographic design.

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Type on Screen: A Critical Guide for Designers, Writers, Developers, and StudentsEllen Lupton, Maryland Institute College of Art  
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The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.

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CGI: The Art of the 3D Computer-Generated ImagePeter Weishar, Phil Tippett  
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The computer-generated image (CGI) is one of the most astounding developments in the rapidly evolving field of digital technology. It allows for the creation of make-believe worlds and characters that are so realistic they fool the eye and the mind. Lord of the Rings, Gladiator, and feature-length 3D animations like Toy Story and Ice Age-films that have left audiences speechless, forever altering our expectations of what a movie can represent-owe their distinctive details, or even their entire creation, to computer-generated imaging. This spectacularly illustrated volume is the first book to consider CGI, from big-screen effects to full-length animated films, from games to fine art, as the art form of the 21st century.

Focusing on 3D art only, the most exciting area of the field, the book features CGI's leading creators in film, television, games, and fine art, showcasing approximately 250 examples of their astonishing work in glorious reproductions. Author Peter Weishar, a professor and computer artist who is at the forefront of the field, brings both technical and aesthetic viewpoints to bear in this groundbreaking celebration of a major new art form. AUTHOR BIO: Peter Weishar is professor and dean of the School of Film and Digital Media, Savannah College of Art and Design. He is also an accomplished computer artist and animator and author of Abrams' Blue Sky: The Art of Computer Animation. Phil Tippett is a movie director and a visual effects supervisor who specializes in creature design and character animation. He has earned two Oscars and two Emmys.

0810949679
FlyermaniaRobert Klanten, Markus Hollmann-Loges, Andreas Peyerl  
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This brightly covered book is a collection of the best club and party flyers by cutting-edge graphic designers. It works both as a contemporary reference tool and as a witty documentation of todays techno and house party scene - and it is well priced. The book contains an enlightening essay on the use and development of flyers as a marketing tool and the importance of flyers in the party scene. But the specifically designed layout and amazing collection of rare flyers steals the show, creating a visual trip into youth culture. Juveniles, techno kids and graphic designers will need this book.

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T-Shirt 360Pedro Guitton  
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Book by Guitton, Pedro

1584232404
Design for the Real World: Human Ecology and Social ChangeVictor Papanek  
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Design for the Real World has, since its first appearance twenty-five years ago, become a classic. Translated into twenty-three languages, it is one of the world's most widely read books on design. In this edition, Victor Papanek examines the attempts by designers to combat the tawdry, the unsafe, the frivolous, the useless product, once again providing a blueprint for sensible, responsible design in this world which is deficient in resources and energy.

0897331532
In the Blink of an Eye: A Perspective on Film EditingWalter Murch, Francis Ford Coppola  
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In the Blink of an Eye is celebrated editor Murch's vivid, multifaceted thought-provoking essay on film editing Starting with the most basic question — "Why do cuts work?" — Murch treats the reader to a marvelous "ride" through the esthetics and practical concerns of cutting film. He offers his insights on continuity and discontinuity in editing, dreaming and waking reality; the blink of the eye as both an analog to and an emotional cue for the cut; nonlinear digital editing; and much more.

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