AAU “The Exploratorium” Group Project

Thursday, January 17th, 2013 | Blog, Editorial



For their final in my Motion 03 course at the Academy of Art University, school of Web Design + New Media, student designers were tasked with creating a graphics package for The Exploratorium’s Annual Awards Dinner event. The Exploratorium is a hands-on museum of science, art, and human perception in San Francisco. Each spring at its Annual Awards Dinner, the Exploratorium celebrates great achievements in science, art, and technology by honoring special individuals chosen by their peers for their groundbreaking accomplishments, discoveries, or theories. The Dinner is the Bay Area’s premier event in its realm, referred to as the “Oscar Night of Science.” This assignment brief was fictional but the awards dinner is real, and student researched previous events and planned the media accordingly.

Students were required to create the following deliveries:
• The opening sequence for the night of the event
• A Web promotional video publicizing the event
• An intro video, introducing the scientist/honoree being acknowledged.

Each year, the Awards dinner has a theme. The student designers responded to the theme:

The universe and everything in it

In order to have some consistency from designer to designer, there were a few established art direction guidelines.
• The Render Camera is to be in “isometric” projection mode.
• The type family “Avenir” must be used.
• Sound must be included.


• 1280 x 720, h.264, 24 FPS

• Intros 00:10 — 00:20 runtime
‑must be looping
Required text:
‑Field of Study

• Promo: 00:15 seconds

Required Elements:
‑Date and Time
-“Tuesday, May 8, 2013 at the Exploratorium”
-“The universe and everything in it”

• Open

Required Elements:
‑Exploratorium logo
-:15 Seconds
-“The universe and everything in it”

Technical Outcomes

Required Technologies:
• PSRT Transforms
• Render Technologies
• Animation Technologies
• Complex use of Modeling/Deformers/Generators
• Easing, timing, temporal
• Use of Mograph Module
• Sound
• Multipass
• Composite

Thank you!